Download MM4 Free Ebooks in PDF format. Download free ebook of MM4 soft copy pdf or read online by"Dawn Iacobucci"Published on 2013-01-01 by Cengage Learning
Created through a student-tested, faculty-approved review process with students and faculty, MM4 is an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners at a value-based price. MM4 employs an integrated marketing management framework using new and proven learning features to detail key concepts, and useful exhibits and graphics further describe key principles. This engaging book incorporates the latest statistics as well as new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management. A complete set of accompanying cases align best-selling business cases from leading case providers, such Harvard Business School Publishing, with specific MM4 chapters. Trust the unique MM4 comprehensive content and complete resources to help students better understanding and apply marketing management for business success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Book ID of MM4's Books is 4S_TCQAAQBAJ, Book which was written by"Dawn Iacobucci"have ETAG "wIzDVQlwJ0k"
Book which was published by Cengage Learning since 2013-01-01 have ISBNs, ISBN 13 Code is 9781133629382 and ISBN 10 Code is 1133629385
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Book which have "352 Pages" is Printed at BOOK under Category"Business & Economics"
Book was written in en
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