Download The International Brand Valuation Manual Free Ebooks in PDF format. Download free ebook of The International Brand Valuation Manual soft copy pdf or read online by"Gabriela Salinas"Published on 2011-11-22 by John Wiley & Sons
The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one-stop” source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method. The book: - Provides a thorough overview of all the tools available for the brand valuation practitioner. - Offers an informed view on which methodologies are most suitable for different types of applications, and explains why. - Acts as an all-in-one source of reference for specialists who advise clients on which methodology to employ, or who are considering adopting one themselves. - Features case studies and examples from Guinness, PwC, Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson Trust, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex, among others. Gabriella Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain.
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Book ID of The International Brand Valuation Manual's Books is 4kQ0CW9ElEcC, Book which was written by"Gabriela Salinas"have ETAG "+h+g0rtE6hw"
Book which was published by John Wiley & Sons since 2011-11-22 have ISBNs, ISBN 13 Code is 9780470685501 and ISBN 10 Code is 0470685506
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Book which have "448 Pages" is Printed at BOOK under Category"Business & Economics"
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Download The International Brand Valuation Manual PDF Free
Download The International Brand Valuation Manual Books Free
Download The International Brand Valuation Manual Free
Download The International Brand Valuation Manual PDF
Download The International Brand Valuation Manual Books
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